First Quality and Cradles to Crayons Celebrate Three Years of Partnership to Fight Diaper Need

GREAT NECK, NY (May 10, 2024) — Since 2021, Cradles to Crayons and First Quality Baby Products, LLC have worked together to address diaper need, providing more than 20 million diapers and 10 million baby wipes to families across the United States. First Quality®, the maker of Cuties® diapers, donates a portion of all Cuties diaper sales to Cradles to Crayons – more than $2 million so far.

 

Partnership surpasses $2 million donated, and more than 20 million diapers distributed 

 

GREAT NECK, NY (June 24, 2024) — Cradles to Crayons, a national nonprofit focused on ending clothing insecurity, and baby care manufacturer First Quality Baby Products, LLC. are celebrating three years of partnership. Since 2021, the organizations have worked together to address diaper need, providing more than 20 million diapers and 10 million baby wipes to families across the United States.

 

First Quality team members and their families during volunteer event at the Cradles to Crayons Giving Factory in Philadelphia, PA in May 2024.

 

First Quality®, the maker of Cuties® diapers, donates a portion of all Cuties diaper sales to Cradles to Crayons – more than $2 million so far. Cradles to Crayons provides children from birth through age 12, living in homeless or low-income situations, with the essential items they need to thrive at home, at school, and at play. The organization provides clothing, shoes, diapers and other essentials free of charge by partnering with community-based organizations in Philadelphia, Boston, Chicago, New York City, and San Francsico.

 

"Clothing is a basic human right, and diapers are a child’s very first item of essential clothing. And yet, each year, 1 in 2 families across the U.S. experiences diaper need,” said Lynn Margherio, founder and CEO of Cradles to Crayons. “Diaper need not only affects babies and young kids, but also the adults who care for them. When a family doesn’t have diapers, they often cannot take their children to daycare and end up missing work. We are grateful for the incredible support that we have received from First Quality over the past three years to support our mission and help mitigate clothing and diaper insecurity for families across our country.”

 

To mark the ongoing partnership, Cradles to Crayons hosted a volunteer event last month for First Quality team members and their families at the Cradles to Crayons Giving Factory® in Philadelphia. To date, more than 120 First Quality team members have volunteered at the location, spending over 300 hours sorting, cleaning, and repacking donated items, as well as helping to distribute thousands of diapers to partner organizations.

 

“Every time we volunteer at the Giving Factory, we see firsthand the level of care that goes into every step of the process,” said Sima Delafraz, chief commercial officer at First Quality. “This shared commitment to quality, and the belief that quality equals dignity, is at the heart of our partnership. The need for diapers across the United States remains urgent, and we are proud to continue to support Cradles to Crayons in its work to alleviate diaper need and end clothing insecurity for children.”

 

 

About First Quality

 

First Quality Baby Products, LLC is a member of the First Quality Group of companies. The First Quality Group of companies is a closely held, diversified group of companies manufacturing, selling and distributing branded and private label absorbent hygiene, paper and packaging products into the healthcare, retail, and commercial channels. First Quality is dedicated to meeting the demands of the market by providing innovative and high-quality products manufactured utilizing state-of-the-art technology. For more information, please visit www.firstquality.com.

 

Cuties® is First Quality’s own brand of baby care products, created for a new generation of parents. Thoughtfully designed and responsibly made, Cuties products are designed to be super-soft, super-absorbent and super-safe for babies’ sensitive skin. Learn more by visiting www.cuties.com

 

First Quality and Make Things Better are registered trademarks of First Quality Enterprises, LLC.

 

About Cuties

 

Cuties® is First Quality’s own brand of baby care products, created for a new generation of parents with the highest standards of quality, efficiency and value. Thoughtfully designed and responsibly made, Cuties products are designed to be super-soft, super-absorbent and super-safe for babies’ sensitive skin. Learn more by visiting www.cuties.com

 

Cuties is a registered trademark of First Quality Baby Products, LLC. 

 

About Cradles to Crayons®

 

Cradles to Crayons® (C2C®) is leading the way to end Clothing Insecurity, with a belief that all children deserve the clothing essentials they need to feel safe, warm, ready to learn, and valued. Founded in 2002, Cradles to Crayons provides children living in homelessness, poverty, or low-income situations, with free clothing, diapers, and other essentials, so they can thrive at home, at school, and at play. The nonprofit collects high-quality new and gently used donations, bundles them based on kids’ needs, and distributes one million packages a year to families in Chicagoland, Greater Philadelphia, Massachusetts, NYC, and San Francisco through a network of 260 Service Partners.

 

C2C sets a volunteering gold standard, working with 50,000+ in-person individual, family, and corporate volunteers a year at its Giving Factory® warehouses to directly help local families. Expanding its reach, C2C’s online clothing donation platform, Giving Factory Direct® (GFD), allows donors anywhere in the U.S. to ship clothing directly to specific children in at any time.

 

Headquartered in Boston, MA, C2C opened in Philadelphia in 2007, Chicago in 2016, and launched Giving Factory Direct, in 2021. For more information, please visit www.cradlestocrayons.org.

 

Media Contacts:

 

First Quality: media@firstquality.com

Cradles to Crayons: allison@teakmedia.com, jenn@teakmedia.com